About Us

SMASHProps and NewRuleFX are all a part of the NRP Family

SMASHProps is our breakaway effects brand. We are devoted to being the lowest cost breakaway special effects supplier in the industry with the best customer service we can provide.

NewRuleFX is our effects and props company which encompasses the SMASHProps line as well a growing line of action props, expendables and a custom build team that's ready to take on your challenging needs.

We want to give the production industry, independent filmmakers, theatre companies and ourselves a new, more affordable solution, with a wide range of props that are created and built to be useful and relevant to modern production needs.

In addition to providing great products, NewRuleFX will work to educate our users with the proper techniques and methods for employing the products and effects that we carry.

Founded in 1991, New Rule Productions has directed and produced everything from regional broadcast television to multiple national network television series. We have a background in employing low-cost special effects in our productions. Our professional production team is available to discuss your production project with you to Make Your Visions Visual!

Shop our web store wherever, whenever. We utilize state of the art Yahoo Merchant systems and process all credit card transactions securely and in full PCI compliance. We do not store or use your credit card information nor do we sell you customer information to any third party.

More about NRP's founder, Ryan Johnson

Ryan C. Johnson (Owner & Director) is a videographer and filmmaker. He has spent 21 years in the media business producing TV programs, informational video programs, TV commercials and independent features. To date, he has received twelve industry awards for excellence and distinction in production.

Ryan created New Rule Productions in 1991 and has been involved with TV and video production since a very early age. His work has been seen on national television shows, regional and local TV commercials, in the corporate world as well as home entertainment projects.

Ryan is the Creator and Co-Executive Producer of The Edge, a new TV series currently in development and Co-Producer/Co-Director of the "Townies" webseries. In addition, Ryan was the Creator, Executive Producer and Director of the American Dragster TV series on ESPN.

NewRuleFX and the SMASHProps line of breakaway props is Ryan's latest venture that was born out of his love of building, creating and inventing. Throughout his career in the TV and film industry, Ryan has fabricated and built many types of effects and props for countless productions. When not on the set, you can find him in the shop doing many strange things, with many strange objects, trying to create the next prop or effect for the site.

In his time away from prop and film/video production, Ryan enjoys playing the drums and keyboards, renovating Italian super-cars, working with composites and plastics, SCUBA diving and traveling with his girlfriend. Ryan has a passion for creativity and learning which has allowed him to build a successful business from his creative ambitions.

A Personal Note From Ryan:

Thank you for spending some time on our site. We have worked very hard on this project, and have a lot of really big plans for the growth of this site and our NewRuleFX family of customers and suppliers. A gigantic thank you to my beautiful Sarah List for the hundreds of hours spent working on getting this website working and looking great and to my parents for being my "insurance policy".

I dedicate this venture to my Grandma Vi. You have always been my greatest supporter. I'm pretty sure I got my work ethic from you.