About Us - Beautiful Artistry
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Building and creating props, special effects and production is a very rewarding lifestyle. Let's face it, we love our job, and it shows in our service and products.
SMASHProps is our breakaway effects brand. We are devoted to being the lowest cost breakaway special effects supplier in the industry with the best customer service we can provide.
NewRuleFX is our effects and props division which encompasses the SMASHProps breakaway line as well a growing line of action props, expendables and a custom build team that's ready to take on your challenging needs.
Our mission is to give the production industry, independent filmmakers, theatre companies and ourselves a new, more affordable solution, with a wide range of props and supplies that are created and built to be useful and relevant to modern production requirements while utilizing ingenuity and technology to reduce the costs of those products.
In addition to providing great products, NewRuleFX will work to educate our users with the proper techniques and methods for employing the products and effects that we carry.
Founded in 1991, New Rule Productions has directed and produced everything from independent films, regional broadcast television to multiple season national network television series. We have a background in employing low-cost special effects in our productions. Our professional production team is available to discuss your production project with you to Make Your Visions Visual!
Shop our web store wherever, whenever. We utilize a state of the art merchant system and process all credit card transactions securely and in full PCI compliance. We do not provide or sell your customer information to any third party.
New Rule Productions, Inc is a member of The United States Institute for Theatre Technology (USITT)
More about NRP's founder, Ryan Johnson
Ryan C. Johnson (Owner & Director) is a videographer, filmmaker and entrepreneur. He has spent more than 25 years in the media business producing TV programs, informational video programs, TV commercials and independent features. To date, he has received 14 industry awards for excellence and distinction in production.
Ryan created New Rule Productions in 1991 and has been involved with TV and video production since a very early age. His work has been seen on national television shows, regional and local TV commercials, in the corporate world as well as home entertainment projects. Ryan was the Creator, Executive Producer and Director of the American Dragster TV series on ESPN.
NewRuleFX and the SMASHProps line of breakaway props is one of Ryan's more recent ventures, that was born out of his love of building, creating and inventing. Throughout his career in the TV and film industry, Ryan has fabricated and built many types of effects and props for countless productions. When not on the set, you can find him in the shop doing many strange things, with many strange objects, trying to create the next prop or effect for the site.
In his time away from prop and film/video production, Ryan enjoys being a Dad to his beautiful new daughter, playing the drums and keyboards, renovating his Lamborghini Countach, working with composites and plastics, SCUBA diving and traveling with his beautiful wife Sarah. Ryan has a passion for creativity and learning which has allowed him to build a successful business from his creative ambitions.
A Personal Note From Ryan:
Thank you for spending some time on our site. We have worked very hard on this project and have come a long way, and have a lot of really big plans for the growth of this site and our NewRuleFX family of customers and suppliers. Special Thanks to my great team that have helped build business.
Sarah, Lenny, Joseph, Eddie, Kathryne, Ray and my parents and friends; cheers to you for your efforts and constant encouragement!
Come for a visit to our shop in Van Nuys, CA