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About Us - Beautiful Artistry

Building and creating props, special effects and production is a very rewarding lifestyle.

We love our job, and it shows in our service and our products.

View of our in store gallery shop SMASHProps, and are all a part of the New Rule Productions, Inc. family.

SMASHProps is our breakaway effects brand. We are devoted to being the special effects supplier in the industry with the best customer service available. Period.

NewRuleFX encompasses the SMASHProps breakaway line as well a growing line of action props, expendables and a custom build team that's ready to take on your project.

Our mission is to give the industry a direct and affordable prop supply solution. We also routinely create custom pieces that are specific to our clients specifications.

In addition to providing great products, NewRuleFX will work to educate our users with the proper techniques and methods for employing the products and effects that we carry.

Founded in 1991, the team at New Rule Productions has directed and produced everything from independent films, regional broadcast television to multiple season national network television series. We have a background in employing low-cost special effects in our productions. Our professional production team is available to discuss your production project with you to Make Your Visions Visual!

Our special effects division, NewRuleFX was born from a passion to create relatable, affordable and exciting props and effects for our own productions and our colleagues. Since 2009, NewRuleFX has been growing and expanding to provide a wide range of services in support of the entertainment industry. Shop our online web store wherever, whenever. We utilize a state of the art merchant system and process all credit card transactions securely and in full PCI compliance. We do not provide or sell your customer information to any third party. 

More about NRP's founder, Ryan Johnson

Ryan Johnson, founder and president of New Rule Productions, inc.Ryan C. Johnson (Owner & Director) is a videographer, filmmaker and entrepreneur. He has spent more than 30 years in the media industry producing TV programs, informational video programs, TV commercials and independent features. To date, he has received 18 industry awards for excellence and distinction in production.

 Ryan created New Rule Productions in 1991 and has been involved with TV and video production since a very early age. His work has been seen on national television shows, regional and local TV commercials, in the corporate world as well as home entertainment projects. Ryan was the Creator, Executive Producer and Director of the American Dragster TV series on ESPN.

NewRuleFX and the SMASHProps line of breakaway props was born out of Ryan's love of building, creating and inventing. Throughout his career in the TV and film industry, Ryan has fabricated and built many types of effects and props for countless productions. When not on the set, you can find him in the shop doing many strange things, with many strange objects, trying to create the next prop or effect for the company.

In his time away from prop and film/video production, Ryan enjoys being a Dad to his beautiful daughter, playing the drums and keyboards, SCUBA diving and traveling with his beautiful wife Sarah. Ryan has a passion for creativity and learning which has allowed him to build a successful business from his creative ambitions.

A Personal Note From Ryan:

Thank you for spending some time on our site. We have worked very hard on this project and have come a long way, and have a lot of really big plans for the growth of this site and our NewRuleFX family of customers and suppliers. Special thanks to my great team that has helped build this business. 

Sarah, Lenny, Joseph, Edmund, Nikki, Ebony, Blue, Remy, Ryan (R2) Chris, Jessica, Derek, Oscar, Mark, Mike, Jesse, Lex, Amber, Liv, Jaedon, Remy, Dragan, Jimmy and my parents and friends; cheers to you for your amazing efforts and constant encouragement!

Come for a visit to our shop at 16141 Cohasset St, Van Nuys, CA 91406