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Find out about NewRuleFX


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Welcome to NewRuleFX

Note our New Address: 16141 Cohasset St, Van Nuys, CA 91406

NewRuleFX is a special effects prop fabrication company ath features our popular SMASHProps breakaway prop product line as well a growing collection of action props, expendables and a custom build team that's ready to take on your challenging projects.

Our mission is to give the production industry, independent filmmakers, theatre companies and anyone else a direct and affordable special effects prop solution. 

We carry a wide range of props and supplies that are created for modern production while utilizing ingenuity and technology to reduce cost. We do not rent props. The prices listed are the full purchase price.

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Our work has been seen worldwide and we have worked with many amazing companies.

Worldwide Shipping

We ship daily, across the nation or the world.

Give Us A Call

+1 (818) 387-6450

Weekdays 9am-5pm PT

Industry Secure

Professional industry resource under NDA for custom projects and entertainment work.

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Come visit us, and explore our products in our gallery. Weekdays 9am-5pm PT

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Our work in action.

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Our extended family.

  • Reducing Risk On Set: The Untold Importance of Special Effects Props
    July 6, 2023 Ryan Johnson

    Reducing Risk On Set: The Untold Importance of Special Effects Props

    The use of special effects props isn't merely a practical choice; it is a strategic decision that promises safety, efficiency, and cost-effectiveness. Embracing this approach ensures that the show can indeed go on - in a safer, more sustainable, and budget-friendly way. In an industry where the stakes are high and margins often tight, that's a benefit that simply can't be ignored.
    Read now
  • Props, Podcasts, and Positivity
    April 30, 2020 Ryan Johnson

    Props, Podcasts, and Positivity

    The interview was conducted exactly one week after we had to shut down our entire NewRuleFX operation. I was in a pretty low place. There was a lot of uncertainty and a general feeling of doom during that time. Not that it’s all subsided, it’s just different now. Steve snapped me right out of it! He was up-beat and interested and we both had a blast talking about movies, my early entrepreneurial exploits and of course the path I took breaking stuff for a living. I really enjoyed speaking with Steve for his show. Take a listen, I think you’ll agree. It’s a refreshing escape from the dreary, dreadful news! 
    Read now