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Find out about NewRuleFX


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Welcome to NewRuleFX

NewRuleFX is the effects and props division of New Rule Productions, Inc. which encompasses the SMASHProps breakaway line as well a growing collection of action props, expendables and a custom build team that's ready to take on your challenging projects.

Our mission is to give the production industry, independent filmmakers, theatre companies and anyone else a direct and affordable effects prop solution. 

We carry a wide range of props and supplies that are created for modern production while utilizing ingenuity and technology to reduce cost. We do not rent props. The prices listed are the full purchase price.

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Our work has been seen worldwide and we have worked with many amazing companies.

Worldwide Shipping

We ship daily, across the nation or the world.

Give Us A Call

+1 (818) 387-6450

Weekdays 9am-5pm PT

Industry Secure

Professional industry resource under NDA for custom projects and entertainment work.

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Come visit us, and explore our products in our gallery. Weekdays 9am-5pm PT

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Our work in action.

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More than movie props.

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Production Partners

Our extended family.

  • April 30, 2020 Ryan Johnson

    Props, Podcasts, and Positivity

    The interview was conducted exactly one week after we had to shut down our entire NewRuleFX operation. I was in a pretty low place. There was a lot of uncertainty and a general feeling of doom during that time. Not that it’s all subsided, it’s just different now. Steve snapped me right out of it! He was up-beat and interested and we both had a blast talking about movies, my early entrepreneurial exploits and of course the path I took breaking stuff for a living. I really enjoyed speaking with Steve for his show. Take a listen, I think you’ll agree. It’s a refreshing escape from the dreary, dreadful news! 
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  • The Lamborghini kit that lead to breakaway glass.
    February 4, 2020 Ryan Johnson

    The NewRule Origin Story

    I’ve always been interested in film, movies, tv and entertainment.  From the first frames of an enormous spaceship that roared across the local movie screen in an epic space western, to the plywood set built in my own backyard, I...

    Read now